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subject:"Markenführung"
~isPartOf:"Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives"
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Markenführung
Fashion
9
Mode
9
Bekleidungsindustrie
7
Clothing industry
7
Emerging economies
6
Schwellenländer
6
Consumer behaviour
5
Konsumentenverhalten
5
Fashion marketing
4
Nachhaltige Entwicklung
4
Sustainable development
4
Textile distribution
4
Textilhandel
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Brand management
3
Emerging markets
3
Marketing
3
Africa
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Developing countries
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Entwicklungsländer
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Fashion brands
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Lieferkette
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Nachhaltigkeit
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Social Web
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Social web
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Supply chain
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Sustainability
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Afrika
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BCorp
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Bekleidung
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Betriebliche Wertschöpfung
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Brand image
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Brand positioning
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Clothing
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Conclusion
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Consumption
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Developing countries edited book
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Mogaji, Emmanuel
2
Amatulli, Cesare
1
Bosah, Genevieve
1
Brooksworth, Frederica
1
Di Matteo, Serena
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Nguyen Phong Nguyen
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Sestino, Andrea
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
15
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Sustainable Luxury : An International Perspective
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Cogent business & management
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing research
2
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ECONIS (ZBW)
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Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
2
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
3
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
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