//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~person:"Mahmoud, Ali B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Fashion
4
Mode
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Central Africa
2
Instagram
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Sub-Saharan Africa
2
Subsahara-Afrika
2
Zentralafrika
2
Attitudes
1
Coronavirus
1
Emotion
1
Emotion analysis
1
Female consumers
1
Frauen
1
Generation Z
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Mobile Anwendung
1
Mobile application
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Sentiment analysis
1
Share Economy
1
Sharing economy
1
Social media marketing
1
Social media marketing analytics
1
Sustainability
1
Sustainable development
1
Sustainable fashion
1
Sustainable product
1
Theory synthesis
1
Triple-trickle theory
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Mahmoud, Ali B.
Ko, Eunju
12
Choi, Tsan-Ming
7
Moore, Christopher M.
6
Loureiro, Sandra Maria Correia
5
McColl, Julie
5
Ozuem, Wilson
5
Cedrola, Elena
4
Chow, Pui-Sze
4
Kim, HaeJung
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Mogaji, Emmanuel
4
Phau, Ian
4
Ranfagni, Silvia
4
Barnes, Liz
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Fuxman, Leonora
3
Jin, Byoungho
3
Jung, Jaesuk
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Roncha, Ana
3
Warnaby, Gary
3
Ahn, SooKyoung
2
Amatulli, Cesare
2
Anguelov, Nikolay
2
Arrigo, Elisa
2
Arvidsson, Adam
2
Aslam, Usman
2
Baeza, Julia
2
Bai, Huifeng
2
Bai, Yuli
2
Bandinelli, Romeo
2
Bazaki, Eirini
2
Bhaduri, Gargi
2
Blazquez Cano, Marta
2
more ...
less ...
Published in...
All
Journal of fashion marketing and management
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
3
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->