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subject:"Textilindustrie"
~type_genre:"Case study"
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Textilindustrie
Mode
39
Fashion
37
Bekleidungsindustrie
18
Clothing industry
18
Textilhandel
11
Textile distribution
10
Brand management
7
Markenführung
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Spain
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Spanien
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Consumer behaviour
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Marketingmanagement
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Prada SpA
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Zara <La Coruña>
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Lopez, Carmen
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Ying, Fan
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Journal of fashion marketing and management
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Internationalisation of the Spanish fashion brand Zara
Lopez, Carmen
;
Ying, Fan
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 279-296
Persistent link: https://www.econbiz.de/10003858487
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