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~subject:"Brand management"
~isPartOf:"Arts marketing : an international journal ; AM"
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Arts marketing : an international journal ; AM
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Brand Content : die Marke als Medienereignis
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Music festival sponsorship : between commerce and carnival
Anderton, Chris
- In:
Arts marketing : an international journal ; AM
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(
2011
)
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pp. 145-158
Persistent link: https://www.econbiz.de/10009405091
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