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subject:"Globalisierung"
~isPartOf:"Journal of international consumer marketing"
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Globalisierung
National culture
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Consumer behaviour
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Cultural identity
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Kulturelle Identität
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consumer ethnocentrism
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Journal of international consumer marketing
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8
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Africa journal of management
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Asia Pacific journal of marketing and logistics
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Asia and Europe in globalization : continents, regions and nations
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Challenges for European management in a global context : experiences from Britain and Germany
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
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De Gruyter eBook-Paket BWL und VWL
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Document presented in the Annual Meeting of the Business Association of Latin American Studies BALAS 2005
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Economic review : journal of economics & business
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Effective talent management strategies for organizational success
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European research studies
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Gadjah Mada international journal of business
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Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da
;
Strehlau, Vivian Iara
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
Saved in:
3
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
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