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subject:"International marketing"
~isPartOf:"Journal of international consumer marketing"
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International marketing
National culture
39
Nationalkultur
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Consumer behaviour
33
Konsumentenverhalten
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Cultural identity
12
Kulturelle Identität
12
consumer ethnocentrism
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Bizarrias, Flávio Santino
1
Cucato, Jussara da S. T.
1
Kaffashpoor, Azar
1
Rius-Ulldemolins, Joaquim
1
Rocha, Thelma
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Sepehr, Sorush
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Silva, Dirceu da
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Journal of international consumer marketing
Journal of business research : JBR
12
International marketing review
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Journal of global marketing
9
Cross cultural management : an international journal
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Journal of international marketing
3
Marketing management : a cultural perspective
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AMS review : official publication of the Academy of Marketing Science
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Contributions to Management Science
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International journal of advertising : the quarterly review of marketing communications
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International journal of emerging markets
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Journal of electronic commerce research : JECR
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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New world marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Research in consumer behavior
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Asia Pacific journal of marketing and logistics
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Asian dimensions of services marketing
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Cross cultural & strategic management
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Deep knowledge of B2B relationships within and across borders
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic review : journal of economics & business
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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Global business and organizational excellence : GBOE
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Global journal of business research : GJBR
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Inside marketing : practices, ideologies, devices
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International business review : the official journal of the European International Business Academy
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International journal of business and emerging markets : IJBEM
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International journal of business anthropology
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International journal of electronic business : IJEB
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International journal of export marketing
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International journal of management & enterprise development : IJMED
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International journal of management and economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
3
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
4
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
Saved in:
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