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subject:"International marketing"
~person:"Brettel, Malte"
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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