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subject:"International marketing"
~person:"Raman, Prashant"
~person:"Mooij, Marieke K. de"
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International marketing
National culture
6
Nationalkultur
6
Internationales Marketing
5
Consumer behaviour
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Konsumentenverhalten
4
Cross-cultural management
3
Cultural identity
3
Interkulturelles Management
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animosity
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brand's perceived quality
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ethnocentrism
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global identity
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willingness to buy
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Convergence-divergence
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Raman, Prashant
Mooij, Marieke K. de
Cleveland, Mark
5
Singh, Nitish
3
Aashish, Kumar
2
Balabanis, George
2
Bartikowski, Boris
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Belk, Russell W.
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Capece, Guendalina
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Mueller, Barbara
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Papadopoulos, Nicolas G.
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Rothaermel, Frank T.
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Terlutter, Ralf
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Venaik, Sunil
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Yildiz, Emel
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Yildiz, Salih
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Akram, Aneela
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Akram, Muhammad Shakaib
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Belbağ, Aybegüm Güngördü
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Beuthner, Christoph
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International marketing review
3
Journal of global marketing
2
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ECONIS (ZBW)
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
4
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
5
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
Saved in:
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