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subject:"International marketing"
~type_genre:"Non-commercial literature"
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International marketing
National culture
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Kuester, Sabine
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Dresdner Beiträge zur Betriebswirtschaftslehre
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How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
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2
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
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3
Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan
;
Wünschmann, Stefan
;
Wittig, Katja
; …
-
2006
Persistent link: https://www.econbiz.de/10003687216
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