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type_genre:"Aufsatz im Buch"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Kapitaal, ondernemerschap en beleid : studies over economie en politiek in Nederland, Europa en Azie͏̈ van 1500 tot heden ; afscheidsbundel voor prof. dr. P. W. Klein
15
Aanpassing onder druk? : Nederland en de gevolgen van de internationalisering
13
Statistical essays / Centraal Bureau voor de Statistiek
11
Costs and benefits of collective pension systems : with 28 tables
10
The Oxford handbook of entrepreneurship
10
Economie en beleid
9
In banen geleid : nieuwe vormen van sturing op de arbeidsmarkt in Belgie͏̈ en Nederland
9
Product innovation and eco-efficiency : twenty-three industry efforts to reach the Factor 4
9
Solidarity of generations ; 1
9
Child care and female labour supply in the Netherlands : facts, analyses, policies
8
Cultural uniqueness and regional economy : [The articles are based on presentations that were given at the third CURE conference in November 2000]
8
Managing social issues : a public values perspective
8
Sociale economie
8
Varieties of capitalism and business history
8
Working policies? : Facts, analyses and policies concerning employment and non-participation in the Netherlands
8
Corporate venturing : organizing for innovation
7
Fostering productivity : patterns, determinants and policy implications
7
Government institutions : effects, changes and normative foundations
7
Van strohalm tot strategie : het Marshall-plan in perspectief
7
Basic income : effect on labour supply, income distribution and school enrolment
6
Competing claims in work and family life
6
De juridische aspecten van de euro
6
Dutch welfare reform in an expanding Europe : the neighbour's view
6
Essays on money, banking and regulation : essays in honour of C. J. Oort
6
Grensregio's en arbeidsmarkten : theoretische en empirische perspectieven
6
International advertising and communication : current insights and empirical findings
6
Organizational transformation and scientific change : the impact of institutional restructuring on universities and intellectual innovation
6
Studies of neglected thinkers of Belgium, France, the Netherlands and Scandinavia.
6
The German and Dutch economies : who follows whom? ; with 37 tables
6
Understanding European cross-border labour markets : issues in economic cross-border relations
6
Global migration, entrepreneurship and society
5
ICT en de nieuwe economie
5
Institutional dynamics in environmental governance
5
Institutionelle Rahmenbedingungen für Beschäftigungspolitik in den Niederlanden und in Deutschland
5
International comparative issues in government accounting : the similarities and differences between central government accounting and local government accounting within or between countries ; Proceedings of the 7th CIGAR Conference
5
Jelle Zijlstra, a central banker's view : selected speeches and articles
5
Labour participation and unemployment; a comparison of development and institutions in Germany and the Netherlands
5
Labour, social policy, and the welfare state : papers presented to the Ninth British-Dutch Conference on Labour History, Bergen 1994, [held in the Dutch village of Bergen in September 1994]/ Ad Knotter... (eds.)
5
Neuere Sozialstaats- und Sozialpolitikentwicklung in den Niederlanden
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ECONIS (ZBW)
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1
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
2
The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
,
(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
Saved in:
3
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
4
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
5
Brand relationship quality why relationships between consumers and their brands differ
Smit, Edith
;
Tolboom, Maarten
;
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 120-129)
.
2005
Persistent link: https://www.econbiz.de/10003353716
Saved in:
6
Increasing family democracy and the implications for advertising
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 260-266)
.
2005
Persistent link: https://www.econbiz.de/10003353826
Saved in:
7
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
Saved in:
8
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
Saved in:
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