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~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"International journal of sports marketing & sponsorship"
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Search: subject_exact:"Niche market"
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Niche marketing strategy
5
Nischenstrategie
5
Sport
3
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2
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Management information systems : mis quarterly
International journal of sports marketing & sponsorship
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Gabler Edition Wissenschaft
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SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European journal of marketing : EJM
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Handbook of niche marketing : principles and practice
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Harvard-Business-Manager : das Wissen der Besten
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
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Industrial and corporate change
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International journal of sport management and marketing : IJSMM
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Journal of evolutionary economics : JEE
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Journal of food products marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism planning & development
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CESPRI working papers
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of automotive technology and management : IJATM
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International journal of leisure and tourism marketing : IJLTM
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International journal of technology, policy and management : IJTPM
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Journal of business research : JBR
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
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NET Institute Working Paper
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Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
2
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
3
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
4
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
5
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
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