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~subject:"Animals"
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The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
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2
Dogs have masters, cats have staff : consumers' psychological ownership and their economic valuation of pets
Kirk, Colleen P.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 306-318
Persistent link: https://www.econbiz.de/10012023639
Saved in:
3
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
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