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Haustiere
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ECONIS (ZBW)
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The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
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2
Developing successful cause-related marketing campaigns through social-networks the moderating role of users' age
Mora, Elisabeth
;
Vila, Natalia
- In:
Total quality management & business excellence
31
(
2020
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10012256609
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3
Dogs have masters, cats have staff : consumers' psychological ownership and their economic valuation of pets
Kirk, Colleen P.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 306-318
Persistent link: https://www.econbiz.de/10012023639
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4
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
5
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
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