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~type_genre:"Case study"
~type_genre:"Aufsatz in Zeitschrift"
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1
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
2
Pets at work : effects on social responsibility perception and organizational commitment
Sousa, Cátia
;
Esperança, Juliana
;
Gonçalves, Gabriela
- In:
Psychology of leaders and leadership : the official …
25
(
2022
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10013348400
Saved in:
3
How I did it: the founder of chewy.com on finding the financing to achieve scale
Cohen, Ryan
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 35-38
Persistent link: https://www.econbiz.de/10012163226
Saved in:
4
Developing successful cause-related marketing campaigns through social-networks the moderating role of users' age
Mora, Elisabeth
;
Vila, Natalia
- In:
Total quality management & business excellence
31
(
2020
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10012256609
Saved in:
5
Dogs have masters, cats have staff : consumers' psychological ownership and their economic valuation of pets
Kirk, Colleen P.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 306-318
Persistent link: https://www.econbiz.de/10012023639
Saved in:
6
The perceived costs and benefits of pet ownership for homeless people in the UK : practical costs, psychological benefits and vulnerability
Howe, Lara
;
Easterbrook, Matthew J.
- In:
Journal of poverty : innovations on social, political & …
22
(
2018
)
4/6
,
pp. 486-499
Persistent link: https://www.econbiz.de/10012130483
Saved in:
7
Forecasting pain and discomport for canines with disease for establishing appropriate medication levels
Miori, Virginia M.
;
Miao, Zhenpeng
;
Qu, Yingdao
- In:
Advances in business and management forecasting
11
(
2016
),
pp. 51-99
Persistent link: https://www.econbiz.de/10011535410
Saved in:
8
Pet policy and housing prices : evidence from the condominium market
Lin, Zhenguo
;
Allen, Marcus T.
;
Carter, Charles C.
- In:
The journal of real estate finance and economics
47
(
2013
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10009767818
Saved in:
9
Forecasting activity levels as a baseline for predicting pain and discomport levels in canines
Miori, Virginia M.
;
Algeo, James
;
Segulin, Brian
; …
- In:
Advances in business and management forecasting
9
(
2013
),
pp. 15-32
Persistent link: https://www.econbiz.de/10009745410
Saved in:
10
Does definition of self predict adopter dog breed choice?
Tesform, Goitom
;
Birch, Nancy J.
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10009761504
Saved in:
11
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
12
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
13
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
14
Innovation and pet food SMEs in the United Kingdom
Thomas, Brychan
;
Simmons, Geoffrey
;
Packham, Gary
; …
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10008907898
Saved in:
15
"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
Saved in:
16
Do they buy for their dogs the way they buy for themselves?
Tesfom, Goitom
;
Birch, Nancy J.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 898-912
Persistent link: https://www.econbiz.de/10008652657
Saved in:
17
What a dog fight! : TKO: Pets.com
Matulich, Erika
;
Squires, Karen
- In:
Journal of business case studies
4
(
2008
)
5
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003767756
Saved in:
18
Internationalisierung im Handel : das Beispiel der Fressnapf-Gruppe, Teil 2: Lösungshinweise
Morschett, Dirk
;
Neidhart, Michael
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10003297483
Saved in:
19
Internationalisierung im Handel : das Beispiel der Fressnapf-Gruppe, Teil 1: Beschreibung und Aufgabenstellung
Morschett, Dirk
;
Neidhart, Michael
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
3
,
pp. 175-180
Persistent link: https://www.econbiz.de/10003286001
Saved in:
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