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type_genre:"Bibliographie enthalten"
type_genre:"Fallstudie"
~isPartOf:"Brand management in emerging markets : theories and practice"
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The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
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