//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Monroe, Kent B."
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Preismanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Preismanagement
2
Pricing strategy
2
Anchor price
1
Brand
1
Brand familiarity
1
Discount
1
Discounting
1
Diskontierung
1
E-commerce
1
Electronic Commerce
1
Framing
1
Internet
1
Low-cost strategy
1
Markenartikel
1
Niedrigpreisstrategie
1
Online retailing
1
Online shopping
1
Online-Handel
1
Pay-what-you-want pricing
1
Preisniveau
1
Price level
1
Pricing
1
Prospect Theory
1
Prospect theory
1
Purchase intentions
1
Rabatt
1
Rebate
1
Social discount rate
1
Soziale Diskontrate
1
Virtual product experience
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Monroe, Kent B.
Chen, Jing
27
Hinterhuber, Andreas
20
Liozu, Stephan
19
Zhang, Jianxiong
19
Cheng, T. C. E.
17
Chen, Ying-Ju
16
Courty, Pascal
15
Simchi-Levi, David
15
Taleizadeh, Ata Allah
14
Zaccour, Georges
14
Bergemann, Dirk
13
Choi, Tsan-Ming
12
Cohen, Maxime C.
12
Schlosser, Rainer
12
Tang, Wansheng
12
Yu, Yugang
12
Chen, Haipeng
11
Chen, Xu
11
Guo, Xiaolong
11
Jiang, Baojun
11
Lippi, Francesco
11
Perakis, Georgia
11
He, Yong
10
Heywood, John S.
10
Li, Minqiang
10
Alvarez, Fernando
9
Chen, Ningyuan
9
Duan, Yongrui
9
Richards, Timothy J.
9
Roth, Stefan
9
Wang, Zizhuo
9
Yang, Feng
9
Belobaba, Peter P.
8
Chen, Bintong
8
Cárdenas-Barrón, Leopoldo Eduardo
8
Hu, Ming
8
Hua, Guowei
8
Li, Hongmin
8
Martín Herrán, Guiomar
8
Miravete, Eugenio J.
8
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of revenue and pricing management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->