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~subject:"Produktqualität"
~type_genre:"Conference paper"
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Produktqualität
Preismanagement
73
Pricing strategy
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Kim, Kyungok K.
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Journal of business research : JBR
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Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
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2
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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