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~type_genre:"Book section"
~person:"Iyengar, Raghuram"
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The handbook of marketing research : uses, misuses, and future advances
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Advanced regression models
Iyengar, Raghuram
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Gupta, Sunil
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 267-287)
.
2006
Persistent link: https://www.econbiz.de/10003420125
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