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~subject:"Brand image"
~person:"Mukesh, Mudra"
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Brand image
Markenimage
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Consumer behaviour
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Crowdfunding
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Heuristics
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Visual cues
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Visualisierung
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authenticity
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brand equity
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branding
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Mukesh, Mudra
Albers, Sönke
4
Herrmann, Andreas
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Landwehr, Jan Rüdiger
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Luffarelli, Jonathan
3
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3
Schmitt, Bernd
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Newbery, Patrick
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Pol, Gratiana
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Journal of business venturing
1
Journal of marketing research
1
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What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
2
Let the logo do the talking : the influence of logo descriptiveness on brand equity
Luffarelli, Jonathan
;
Mukesh, Mudra
;
Mahmood, Ammara
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 862-878
Persistent link: https://www.econbiz.de/10012177663
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