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~subject:"Vereinigte Staaten"
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Search: subject_exact:"Rundfunkwerbung"
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Vereinigte Staaten
Rundfunkwerbung
139
Deutschland
38
Rundfunk
15
Schweiz
12
Werbung
12
Werbesendung
11
Fernsehsendung
10
Werbungsmittel
10
Werbungsbetrieb
9
Großbritannien
8
Zeitungsanzeige
7
Advertising effects
6
Fernsehen
6
Rundfunkrecht
6
Schweden
6
Werbewirkung
6
Europa
5
Fernsehwerbung
5
Frankreich
5
Rundfunkpolitik
5
Television advertising
5
Advertising
4
Belgien
4
Deutschland <Bundesrepublik>
4
Hörfunkwerbung
4
Radio advertising
4
Werbungsforschung
4
Dänemark
3
Fernmeldewesen
3
Jugend
3
Marktforschung
3
Television
3
USA
3
Wettbewerbsrecht
3
Zeitung
3
Österreich
3
Australien
2
Broadcast
2
Consumer behaviour
2
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33
English
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Gatty, Ronald
3
Peterman, John L.
2
Wallace, Wallace H.
2
Aaker, David A.
1
Achenbaum, Alvin A.
1
Barnett, Harold J.
1
Becknell, James C.
1
Besmer, Hans Jörg
1
Bither, Stewart W.
1
Blank, David M.
1
Book, Albert C.
1
Brown, Nigel A.
1
Bruzzone, Donald E.
1
Bush, Ronald F.
1
Caffyn, John Martin
1
Carney, Michael
1
Cary, Norman D.
1
Clokey, James D.
1
Coase, R. H.
1
Dean, K. Jeffrey
1
Denny, Joseph
1
Donner, Arthur
1
Dumont, G. H.
1
Fournier, Gary M.
1
Frank, Ronald E.
1
Friedman, Lawrence
1
Goldin, Hyman H.
1
Graham, Saxon
1
Grass, Robert C.
1
Haefner, James E.
1
Haefner, James Edward
1
Haley, Russel I.
1
Haley, Russell I.
1
Head, Sydney W.
1
Headen, Robert S.
1
Henning-Bodewig, Frauke
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Hoy, Harold J.
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Kleinsteuber, Hans J.
1
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1
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1
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1
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1
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Journal of advertising research
9
Journal of marketing research : JMR
5
Consumer behavior : contemporary research in action
3
The journal of business : B
2
Advertising and consumer psychology
1
Canadian tax journal
1
Documents CEPESS / Centre d'Etudes Politiques, Economiques et Sociales : publ. bimestrielle
1
Grid Series in Adverstising and Journalism
1
Journal of marketing
1
Marketing update : dynamic marketing readings
1
On knowing the consumer
1
Public opinion quarterly : journal of the American Association for Public Opinion Research
1
Schriftenreihe zum gewerblichen Rechtsschutz
1
Standpunkt
1
Telecommunications
1
The American economic review
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ECONIS (ZBW)
43
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1
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
2
The effect of section 19.1 of the Income Tax Act on television advertising
Donner, Arthur
;
Kliman, Mel
- In:
Canadian tax journal
32
(
1984
)
6
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10002081113
Saved in:
3
Broadcast advertising : a comprehensive working textbook
Ziegler, Sherilyn K.
;
Howard, Herbert H.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003010659
Saved in:
4
Television marketing : network, local, and cable
Poltrack, David F.
;
Poltrack, David
-
1983
Persistent link: https://www.econbiz.de/10000035790
Saved in:
5
Time compression of television advertising
Lautman, Martin R.
;
Dean, K. Jeffrey
- In:
Advertising and consumer psychology
,
(pp. 219-236)
.
1983
Persistent link: https://www.econbiz.de/10002359494
Saved in:
6
Does government-restricted entry produce market power? : new evidence from the market for television advertising
Fournier, Gary M.
;
Martin, Donald L.
- In:
The Bell journal of economics
14
(
1983
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10002162720
Saved in:
7
An analysis of information content of television commercials
Hoy, Harold J.
;
Shaw, John J.
- In:
The Mid-Atlantic journal of business
21
(
1982/83
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10002973674
Saved in:
8
Die wettbewerbsrechtliche Haftung von Werbeagenturen und Massenmedien nach deutschem und amerikanischem Recht
Henning-Bodewig, Frauke
-
1981
Persistent link: https://www.econbiz.de/10000072117
Saved in:
9
Differences between the levels of spot and network television advertising rates
Peterman, John L.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
Saved in:
10
The radio and television commercial
Book, Albert C.
;
Cary, Norman D.
-
1978
-
2. print
Persistent link: https://www.econbiz.de/10000558752
Saved in:
11
Vorteile und Nachteile des kommerziellen Fernsehens : eine soziologische Studie
Silbermann, Alphons
-
1968
-
1. Aufl
Persistent link: https://www.econbiz.de/10000566950
Saved in:
12
On - air vs. in - home testing of TV commercials
Achenbaum, Alvin A.
;
Haley, Russel I.
;
Gatty, Ronald
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 15-19
Persistent link: https://www.econbiz.de/10001819422
Saved in:
13
Commercialisation de la radio-télévision et culture
Dumont, G. H.
- In:
Documents CEPESS / Centre d'Etudes Politiques, …
7
(
1968
)
5
,
pp. 41-50
Persistent link: https://www.econbiz.de/10002096459
Saved in:
14
Die Validität von Effektivitätsmessungen der Werbebotschaft : eine Methodenanalyse auf Grund amerikanischer Forschungsergebnisse ; dargestellt am Beispiel der Fernsehwerbebotschaft...
Besmer, Hans Jörg
-
1967
Persistent link: https://www.econbiz.de/10001651464
Saved in:
15
Public service responsibility of broadcast licensees
United States / Federal Communications Commission
-
1974
Persistent link: https://www.econbiz.de/10001578605
Saved in:
16
Effects of distraction and commitment on the persuasiveness of television advertising
Bither, Stewart W.
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10001917508
Saved in:
17
British reactions to TV commercials
Caffyn, John Martin
;
Rogers, Nigel
- In:
Journal of advertising research
10
(
1970
)
3
,
pp. 21-27
Persistent link: https://www.econbiz.de/10001976016
Saved in:
18
Rough vs. finished TV commercials in Telpex tests
Brown, Nigel A.
;
Gatty, Ronald
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 21-24
Persistent link: https://www.econbiz.de/10001951709
Saved in:
19
There are more Blacks in TV commercials
Bush, Ronald F.
- In:
Journal of advertising research
17
(
1977
)
1
,
pp. 21-25
Persistent link: https://www.econbiz.de/10001965346
Saved in:
20
Broadcasting in America : a survey of television and radio
Head, Sydney W.
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10002738434
Saved in:
21
Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel jr., Jesse E.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10002738495
Saved in:
22
A comment on television network price discrimination
Peterman, John L.
;
Carney, Michael
- In:
The journal of business : B
51
(
1978
)
2
,
pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
Saved in:
23
Exploring deception and puffery in television advertising
Permut, Steven Eli
;
Haefner, James E.
- In:
Marketing update : dynamic marketing readings
,
(pp. 402-412)
.
1977
Persistent link: https://www.econbiz.de/10002637979
Saved in:
24
Advertising in Black and White
Schlinger, Mary Jane
;
Plummer, Joseph T.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 149-153
Persistent link: https://www.econbiz.de/10002783217
Saved in:
25
Possible anticompetitive effects of sale of network TV advertising : Hearings, Eighty-ninth Congress, second session, pursuant to S. Res. 191
United States / Congress / Senate / Committee on the …
-
1967
Persistent link: https://www.econbiz.de/10001791176
Saved in:
26
The politics of advertising
Loevinger, Lee
-
1973
Persistent link: https://www.econbiz.de/10002389375
Saved in:
27
Television program types
Frank, Ronald E.
;
Becknell, James C.
;
Clokey, James D.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10002210015
Saved in:
28
The redistributional effect of television advertising
Lees, Francis A.
;
Yang, Charles Yneu
- In:
The economic journal : the journal of the Royal …
76
(
1966
),
pp. 328-336
Persistent link: https://www.econbiz.de/10002240469
Saved in:
29
Satiation effects of TV commercials
Grass, Robert C.
;
Wallace, Wallace H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 3-8
Persistent link: https://www.econbiz.de/10002533226
Saved in:
30
The congruity principle and television commercials
Mullen, James J.
- In:
Consumer behavior : contemporary research in action
,
(pp. 149-154)
.
971
Persistent link: https://www.econbiz.de/10002545820
Saved in:
31
Measuring effectiveness of television exposure by computer
Haley, Russell I.
;
Gatty, Ronald
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 9-12
Persistent link: https://www.econbiz.de/10002591192
Saved in:
32
The perception of deception in television advertising, an exploratory investigation
Haefner, James Edward
-
1972
Persistent link: https://www.econbiz.de/10002598600
Saved in:
33
An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.
;
Wallace, Wallace H.
- In:
Consumer behavior : contemporary research in action
,
(pp. 78-89)
.
1971
Persistent link: https://www.econbiz.de/10002577863
Saved in:
34
CATV test laboratory panels
Mayer, Charles S.
- In:
Journal of advertising research
10
(
1970
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002440763
Saved in:
35
TV drug advertising and proprietary and illicit drug use among teenage boys
Milavsky, J. Ronald
;
Pekowsky, Berton
;
Stipp, Horst
- In:
Public opinion quarterly : journal of the American …
39
(
1975/76
)
4
,
pp. 457-481
Persistent link: https://www.econbiz.de/10002487403
Saved in:
36
Cultural compatibility in the adoption of television
Graham, Saxon
- In:
Consumer behavior : contemporary research in action
,
(pp. 358-365)
.
1971
Persistent link: https://www.econbiz.de/10002527292
Saved in:
37
Calculating TV reach and frequency
Friedman, Lawrence
- In:
Journal of advertising research
11
(
1971
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10002168213
Saved in:
38
The economics of broadcasting and advertising
Coase, R. H.
;
Blank, David M.
;
Telser, Lester G.
- In:
The American economic review
56
(
1966
)
2
,
pp. 440-475
Persistent link: https://www.econbiz.de/10002006858
Saved in:
39
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
Saved in:
40
Children as consumers
Wells, William D.
- In:
On knowing the consumer
,
(pp. 138-145)
.
1966
Persistent link: https://www.econbiz.de/10002982030
Saved in:
41
Optimizing local radio reach
Zufryden, Fred S.
- In:
Journal of advertising research
14
(
1974
)
5
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003033760
Saved in:
42
An analysis of the structural and content characteristics of national television advertising : implications for communication effects researchers and public policy officials
Shimp, Terence Aubrey
-
1974
Persistent link: https://www.econbiz.de/10002804475
Saved in:
43
Fernsehen und Geschäft : kommerzielles Fernsehen in den USA und Großbritannien - Lehren für die Bundesrepublik
Kleinsteuber, Hans J.
-
1973
-
1. - 5. Tsd.
Persistent link: https://www.econbiz.de/10013285545
Saved in:
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