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~subject:"Werbungsmittel"
~subject:"Hörfunkwerbung"
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Search: subject_exact:"Rundfunkwerbung"
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Werbungsmittel
Hörfunkwerbung
Rundfunkwerbung
140
Vereinigte Staaten
43
Deutschland
38
Rundfunk
15
Werbung
13
Schweiz
12
Werbesendung
11
Fernsehsendung
10
Werbungsbetrieb
9
Großbritannien
8
Zeitungsanzeige
7
Advertising effects
6
Fernsehen
6
Rundfunkrecht
6
Schweden
6
Werbewirkung
6
Europa
5
Fernsehwerbung
5
Frankreich
5
Rundfunkpolitik
5
Television advertising
5
Advertising
4
Belgien
4
Deutschland <Bundesrepublik>
4
Radio advertising
4
Werbungsforschung
4
Dänemark
3
Fernmeldewesen
3
Jugend
3
Marktforschung
3
Television
3
USA
3
Wettbewerbsrecht
3
Zeitung
3
Österreich
3
Australien
2
Broadcast
2
Consumer behaviour
2
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English
6
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4
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3
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Book, Albert C.
1
Cary, Norman D.
1
Goercken, Bernd
1
Grønholdt, Lars
1
Hansen, Flemming
1
Ingman, Dan
1
Kjær-Hansen, Max
1
Knitel, H. G.
1
Lazar, Avrim
1
Lees, Francis A.
1
Ojamaa, Peedu Arturovič
1
Schäuble, Ingegerd
1
Senn, Joachim
1
Shimp, Terence Aubrey
1
Steinmann, Matthias Friedrich
1
Thode, H.
1
Thode, Hartwig
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Twyman, William Anthony
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Det Danske marked : organ for Instituttet for Salgsorganisation og Reklame og Presseforskningen ved Handelshøjskolen i København
1
Marketing Institute, the Copenhagen School of Economics and Business Administration, Research Paper, 1985, 1
1
Mass media files
1
Occasional papers / British Bureau of Television Advertising
1
The economic journal : the journal of the Royal Economic Society
1
wps-Publizistik
1
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ECONIS (ZBW)
13
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1
Commercial effects of television across borders
Hansen, Flemming
;
Grønholdt, Lars
-
1985
Persistent link: https://www.econbiz.de/10000708180
Saved in:
2
Zeitungen im Medienmarkt der Zukunft : eine betriebswirtschaftliche Untersuchung
Witte, Eberhard
-
1984
Persistent link: https://www.econbiz.de/10000071368
Saved in:
3
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
4
Die neuen Medien als Werbeträger, Herausforderung und Chancen : eine wissenschaftliche Untersuchung für die Praxis
Schäuble, Ingegerd
;
Goercken, Bernd
;
Thode, Hartwig
-
1982
Persistent link: https://www.econbiz.de/10000056073
Saved in:
5
How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony
-
1969
Persistent link: https://www.econbiz.de/10000617025
Saved in:
6
The radio and television commercial
Book, Albert C.
;
Cary, Norman D.
-
1978
-
2. print
Persistent link: https://www.econbiz.de/10000558752
Saved in:
7
Das Werbefernsehen im Konkurrenzkampf der Werbemittel und Werbeträger
Steinmann, Matthias Friedrich
-
1967
Persistent link: https://www.econbiz.de/10000566831
Saved in:
8
Reklame i radio og TV
Kjær-Hansen, Max
- In:
Det Danske marked : organ for Instituttet for …
23
(
1964
)
2
,
pp. 65-73
Persistent link: https://www.econbiz.de/10002214163
Saved in:
9
The redistributional effect of television advertising
Lees, Francis A.
;
Yang, Charles Yneu
- In:
The economic journal : the journal of the Royal …
76
(
1966
),
pp. 328-336
Persistent link: https://www.econbiz.de/10002240469
Saved in:
10
Television advertising
Ingman, Dan
-
1965
Persistent link: https://www.econbiz.de/10002281021
Saved in:
11
Torgovaja reklama v kino i na televidenii
Ojamaa, Peedu Arturovič
-
1975
Persistent link: https://www.econbiz.de/10002582343
Saved in:
12
An analysis of the structural and content characteristics of national television advertising : implications for communication effects researchers and public policy officials
Shimp, Terence Aubrey
-
1974
Persistent link: https://www.econbiz.de/10002804475
Saved in:
13
Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014412934
Saved in:
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