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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
A dynamic model of customer complaining behaviour from the perspective of service-dominant logic
Tronvoll, Bård
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10009514971
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