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~person:"Frow, Pennie"
~person:"Gummerus, Johanna"
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Search: subject_exact:"Service-Dominant Logic"
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6
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6
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5
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Frow, Pennie
Gummerus, Johanna
Vargo, Stephen L.
52
Lusch, Robert F.
36
Edvardsson, Bo
19
Akaka, Melissa Archpru
16
Barile, Sergio
13
Polese, Francesco
12
Grönroos, Christian
10
Saviano, Marialuisa
10
Mele, Cristina
9
Ng, Irene
9
Koskela-Huotari, Kaisa
8
Tronvoll, Bård
8
Böhmann, Tilo
7
Drengner, Jan
7
Hughes, Tim
7
Löbler, Helge
7
Woratschek, Herbert
7
Brodie, Roderick J.
6
Helkkula, Anu
6
Skålén, Per
6
Strandvik, Tore
6
Wieland, Heiko
6
Hilton, Toni
5
Horbel, Chris
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Jacob, Frank
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Krcmar, Helmut
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Osborne, Stephen P.
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Böhm, Markus
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Colurcio, Maria
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Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
Emergence and phase transitions in service ecosystems
Polese, Francesco
;
Payne, Adrian
;
Frow, Pennie
;
Sarno, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 25-34
Persistent link: https://www.econbiz.de/10012494402
Saved in:
4
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
5
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
6
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
7
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
8
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
9
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
10
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
-
2012
Persistent link: https://www.econbiz.de/10009572486
Saved in:
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