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~type_genre:"Aufsatz im Buch"
~subject:"Brand management"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Service-Dominant Logic
73
Service-dominant logic
73
Customer integration
21
Kundenintegration
21
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistungsmarketing
14
Services marketing
14
Beziehungsmarketing
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Dienstleistung
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Marketing theory
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Marketingtheorie
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Marketingmanagement
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Little, Victoria
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
3
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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