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subject:"Erfolgsfaktor"
subject:"Wettbewerbsstrategie"
~source:"econis"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
Wettbewerbsstrategie
KMU
36
SME
36
Marketing management
21
Marketingmanagement
21
Firm performance
8
Unternehmenserfolg
8
Beziehungsmarketing
5
Brand management
5
Business start-up
5
Innovation
5
Markenführung
5
Relationship marketing
5
Strategic management
5
Strategisches Management
5
Unternehmensgründung
5
Competitive analysis
4
Entrepreneurship
4
Entrepreneurship approach
4
SMEs
4
Success factor
4
Wettbewerbsanalyse
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
E-commerce
3
Electronic Commerce
3
Emerging economies
3
Innovation management
3
Innovationsmanagement
3
International market entry
3
Internationaler Markteintritt
3
Marketing
3
Schwellenländer
3
Wettbewerbsvorteil
3
entrepreneurial marketing
3
market orientation
3
Australia
2
Australien
2
Brand image
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Article
6
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6
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English
6
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Francioni, Barbara
1
Gilmore, Audrey
1
Komppula, Raija
1
Liu, Zhiying
1
M'zungu, Simon
1
Merrilees, Bill
1
Miller, Dale
1
Musso, Fabio
1
O'Dwyer, Michele
1
Piercy, Niall
1
Reijonen, Helen
1
Tan, Min
1
Vardiabasis, Demos
1
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Journal of strategic marketing
SpringerLink / Bücher
30
Europäische Hochschulschriften / 5
22
International journal of entrepreneurship and small business
20
Journal of small business and enterprise development
14
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
11
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
10
Gabler Edition Wissenschaft
9
International journal of management & enterprise development : IJMED
9
International journal of business and globalisation : IJBG
8
Springer eBook Collection
8
International journal of globalisation and small business : IJGSB
7
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
7
Journal of business research : JBR
7
Competitiveness review : an international business journal incorporating Journal of global competitiveness
6
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
6
Marketing in kleinen und mittleren Unternehmen
6
Arbeitspapiere und Materialien / Forschungsstelle Osteuropa, Bremen
5
Gabler-Edition Wissenschaft
5
Göttinger handwerkswirtschaftliche Studien
5
International entrepreneurship and management journal
5
International journal of business information systems : IJBIS
5
International journal of management practice : IJMP
5
International journal of productivity and quality management : IJPQM
5
International journal of six sigma and competitive advantage : IJSSCA
5
International small business journal : researching entrepreneurship
5
Journal of business venturing
5
Management-Kompetenz in kleinen und mittleren Unternehmen
5
Strategic change : SC ; briefings in entrepreneurial finance
5
The journal of high technology management research
5
Administrative Sciences : open access journal
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
ERIM report series research in management
4
European management journal
4
European research studies
4
International business review : the official journal of the European International Business Academy
4
International journal of innovation management
4
International journal of production research
4
Journal of business strategy
4
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ECONIS (ZBW)
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1
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
2
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
3
Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min
;
Liu, Zhiying
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
Saved in:
4
Key decisions and changes in internationalization strategies : the case of smaller firms
Francioni, Barbara
;
Musso, Fabio
;
Vardiabasis, Demos
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10009768651
Saved in:
5
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
6
Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
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