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type_genre:"Aufsatz im Buch"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~person:"Eng, Teck Yong"
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Entrepreneurship marketing : principles and practice of SME marketing
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Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
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