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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924154
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2
Leadership and influence, motivation and inspiration
Gill, Roger
- In:
Discovering leadership
,
(pp. 235-253)
.
2009
Persistent link: https://www.econbiz.de/10003812765
Saved in:
3
The dual-focus approach to creating bilingual measures
Erkut, Sumru
;
Alarcón, Odette
;
García Coll, Cynthia T.
; …
-
2009
Persistent link: https://www.econbiz.de/10003837120
Saved in:
4
Context and meaning
Hall, Edward Twitchell
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2009
Persistent link: https://www.econbiz.de/10003835389
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5
The language of Bias : a linguistic approach to understanding intergroup relations
Roberson, Quinetta M.
;
Bell, Bradford
;
Porter, Shanette C.
- In:
Diversity and groups
,
(pp. 267-294)
.
2008
Persistent link: https://www.econbiz.de/10003778845
Saved in:
6
When Mickey loses face : recontextualization, semantic fit, and the semiotics of foreignness
XA-DK;Brannen, Mary Yoko
-
2008
Persistent link: https://www.econbiz.de/10003728890
Saved in:
7
The silent language in overseas business
Hall, Edward Twitchell
-
2007
Persistent link: https://www.econbiz.de/10003554897
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8
Why a global language?
Crystal, David
-
2007
Persistent link: https://www.econbiz.de/10003554909
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9
The economics of language
Lamberton, Donald M.
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001674841
Saved in:
10
The economics of migration
Zimmermann, Klaus F.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001665803
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