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~subject:"Ressourcenorientierter Ansatz"
~isPartOf:"Journal of the Academy of Marketing Science"
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Ressourcenorientierter Ansatz
Strategic management
22
Strategisches Management
22
Marketing management
8
Marketingmanagement
8
Firm performance
5
Resource-based view
5
Unternehmenserfolg
5
Dynamic capabilities
4
Dynamische Kompetenzen
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Führungskräfte
4
Managers
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Market research
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Marktforschung
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Salespeople
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Selling
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Verkauf
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Verkaufspersonal
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Marketing strategy
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Beziehungsmarketing
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Capability approach
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Baldauf, Artur
1
Cron, William L.
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Kozlenkova, Irina V.
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Leigh, Thomas W.
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1
Samaha, Stephen A.
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Shankar, Venkatesh
1
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1
Vadakkepatt, Gautham
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
41
Strategic management journal
34
Industrial marketing management : the international journal for industrial and high-tech firms
16
SpringerLink / Bücher
16
Business strategy and the environment
13
Journal of management
13
Technological forecasting & social change : an international journal
12
Management decision : MD
10
Journal of business ethics : JOBE
9
Journal of strategy and management
8
Strategic management review
8
Entrepreneurship research journal : ERJ
7
Gabler Edition Wissenschaft
7
International journal of production economics
7
Journal of management & organization : JMO
7
Journal of management : JOM
6
Journal of world business : JWB
6
Strategic entrepreneurship journal : SEJ
6
Strategic organization
6
Strategisches Kompetenz-Management in der Betriebswirtschaftslehre : eine Standortbestimmung ; [5. Symposium "Strategisches Kompetenz-Management]
6
Business history
5
Business horizons
5
Cogent business & management
5
European research studies
5
IEEE transactions on engineering management : EM
5
International journal of innovation management
5
International journal of management & enterprise development : IJMED
5
International journal of production research
5
Journal of business strategy
5
Journal of strategic marketing
5
Springer eBook Collection / Business and Economics
5
Competition, competitive advantage, and clusters : the ideas of Michael Porter
4
European journal of international management : EJIM
4
European management review : the journal of the European Academy of Management
4
Faculty & research / Insead : working paper series
4
Human resource management
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems management
4
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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1
Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
Saved in:
2
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
3
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
4
Marketing and business performance
Morgan, Neil A.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
Saved in:
5
Capabilities and financial performance: the moderating effect of strategic type
Song, Michael
;
Di Benedetto, C. Anthony
;
Nason, Robert W.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10003485055
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