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subject:"United States"
subject:"Germany"
~person:"Tomczak, Torsten"
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Tomczak, Torsten
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Strategic orientation and product innovation : exploring a decompositional approach
Spanjol, Jelena
;
Lennerts, Silke
;
Tomczak, Torsten
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 967-985
Persistent link: https://www.econbiz.de/10010219642
Saved in:
2
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
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