//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berger, Jonah"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Text"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Text
6
Language
5
Linguistics
5
Linguistik
5
Sprache
5
natural language processing
4
automated textual analysis
3
Consumer behaviour
2
Konsumentenverhalten
2
language
2
Artificial intelligence
1
Automated textual analysis
1
Communication
1
Data Mining
1
Data mining
1
Digital goods
1
Digitale Güter
1
Emotion
1
Erfolgsfaktor
1
Internet marketing
1
Kommunikation
1
Künstliche Intelligenz
1
Mehrsprachigkeit
1
Multilingualism
1
Natural language processing
1
Online-Marketing
1
Social Web
1
Social web
1
Success factor
1
computational linguistics
1
content consumption
1
digital engagement
1
digital marketing
1
emotion
1
interdisciplinary
1
linguistic style
1
linguistics
1
machine learning
1
marketing insight
1
online content
1
more ...
less ...
Online availability
All
Undetermined
4
Free
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Berger, Jonah
Moro, Sérgio
10
Rita, Paulo
10
Kelly, Bryan T.
9
Rieger, Jonas
9
Li, Xin
8
Müller, Henrik
8
Loughran, Tim
7
McDonald, Bill
7
Netzer, Oded
7
Hu, Nan
6
Kim, Soohyon
6
Manela, Asaf
6
Marcucci, Juri
6
Moreira, Alan
6
Park, Ki Young
6
Zhang, Yi
6
Zhu, Donghua
6
Caminero, Teresa
5
Colladon, Andrea Fronzetti
5
Feldman, Ronen
5
He, Wu
5
Hornig, Nico
5
Hudaefi, Fahmi Ali
5
Kapadia, Sujit
5
Li, Jianping
5
Nathan, Max
5
Nowak, Adam
5
Ordenes, Francisco Villarroel
5
Ozcan, Sercan
5
Porter, Alan L.
5
Rosso, Anna
5
Baesens, Bart
4
Bala, Pradip Kumar
4
Bholat, David
4
Chiarello, Filippo
4
Daim, Tugrul U.
4
Ellingsen, Jon
4
Ersahin, Nuri
4
Giannetti, Mariassunta
4
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Consumer psychology review
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer insights from text analysis
Packard, Grant
;
Moore, Sarah G.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 615-620
Persistent link: https://www.econbiz.de/10014370521
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
6
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->