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type_genre:"Dissertation"
type_genre:"Glossar enthalten"
~subject:"Business economics"
~isPartOf:"wi - Wirtschaft / Marketing"
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The McGraw-Hill/Irwin series in finance, insurance, and real estate
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Grundlagen des Marketing
Kotler, Philip
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Armstrong, Gary
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Saunders, John A.
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2003
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3., überarb. Aufl.
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