//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
person:"Jacoby, Jacob"
~subject:"Werbewirkung"
~person:"Palangkaraya, Alfons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Theorie
9
Theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
2
Kaufentscheidung
2
Markenrecht
2
Purchase decision
2
Trademark law
2
Advertising
1
Advertising regulation
1
Auslandsinvestition
1
Brand loyalty
1
Comparative advantage
1
Duopol
1
Duopoly
1
Foreign investment
1
France
1
Frankreich
1
Großbritannien
1
Indonesia
1
Indonesien
1
Industrie
1
Information behaviour
1
Informationsverhalten
1
Italien
1
Italy
1
Japan
1
Knowledge transfer
1
Komparativer Vorteil
1
Manufacturing industries
1
Markentreue
1
Perception
1
Product differentiation
1
Product information
1
Product quality
1
Produktdifferenzierung
1
Produktinformation
1
Produktqualität
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Sammlung
Collection of articles written by one author
2
Collection of articles of several authors
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
2
Author
All
Jacoby, Jacob
Palangkaraya, Alfons
Albers, Sönke
1
Alichi, Ali
1
Funk, Burkhardt
1
Hoyer, Wayne D.
1
Mick, David Glen
1
Proppe, Dennis
1
Sarstedt, Marko
1
Sheth, Jagdish N.
1
Solomon, Michael R.
1
Stange, Martin
1
Weinberg, Stephen Ernest
1
more ...
less ...
Published in...
All
Legends in consumer behavior
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
2
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->