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subject:"United Kingdom"
type_genre:"Aufsatz im Buch"
~isPartOf:"Trademarks, brands, and competitiveness"
~person:"Schwarzkopf, Stefan"
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1890-1930
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Advertising industry
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Schwarzkopf, Stefan
Casson, Mark
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Trademarks, brands, and competitiveness
Consumerism and the co-operative movement in modern British history : taking stock
1
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
1
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ECONIS (ZBW)
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
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2
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
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