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ECONIS (ZBW)
85
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1
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50
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85
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1
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
2
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
3
"Passivity" : a model of grocery retail price decision-making practice
Watson, Iain D.
;
Wood, Steve
;
Fernie, John
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1040-1066
Persistent link: https://www.econbiz.de/10011338819
Saved in:
4
Origins of marketing thought in Britain
Jones, Brain
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Saved in:
5
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
6
The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
7
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
8
Entrepreneurial orientation and the franchise system : organisational antecedents and performance outcomes
Dada, Olufunmilola
;
Watson, Anna
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 790-812
Persistent link: https://www.econbiz.de/10009763986
Saved in:
9
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
10
Consuming spirituality : the pleasure of uncertainty
Shaw, Deirdre
;
Thomson, Jennifer
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 557-573
Persistent link: https://www.econbiz.de/10009733010
Saved in:
11
Shared or non-shared? : children's different consumer socialisation experiences within the family environment
Kerrane, Ben
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 506-524
Persistent link: https://www.econbiz.de/10009733016
Saved in:
12
Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 463-484
Persistent link: https://www.econbiz.de/10009733023
Saved in:
13
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
14
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
15
Revisiting the role stress-commitment realtionship : can managerial interventions help?
Ackfeldt, Anna-Lena
;
Malhotra, Neeru
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10009733028
Saved in:
16
Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Saved in:
17
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
18
Understanding consumer responses to retailers' cause related voucher schemes : evidence from the UK grocery sector
Gorton, Matthew
;
Angell, Robert
;
White, John
;
Tseng, Yu-shan
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1931-1953
Persistent link: https://www.econbiz.de/10010205953
Saved in:
19
Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
Saved in:
20
Felxible business models
Mason, Katy
;
Mouzas, Stefanos
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1340-1367
Persistent link: https://www.econbiz.de/10009661194
Saved in:
21
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
22
Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies
Jobber, David
;
Shipley, David
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1647-1670
Persistent link: https://www.econbiz.de/10009707872
Saved in:
23
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
24
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
25
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
26
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
27
Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
Saved in:
28
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
29
Social marketing, individual responsibility and the "culture of intoxication"
Szmigin, Isabelle
;
Bengry-Howell, Andrew
;
Griffin, Christine
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 759-779
Persistent link: https://www.econbiz.de/10009231878
Saved in:
30
Relationship quality and giving behaviour in the UK fundraising sector : exploring the antecedent roles of religiosity and self-construal
Skarmeas, Dionysis
;
Shabbir, Haseeb A.
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 720-738
Persistent link: https://www.econbiz.de/10009231885
Saved in:
31
Dealing with social desirability bias : an application to charitable giving
Lee, Zoe
;
Sargeant, Adrian
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 703-719
Persistent link: https://www.econbiz.de/10009231890
Saved in:
32
Resistance to ritual practice : exploring perceptions of others
Nuttall, Peter
;
Tinson, Julie
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1725-1735
Persistent link: https://www.econbiz.de/10009539444
Saved in:
33
Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
Saved in:
34
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
35
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
36
Alternative explanations of online repurchasing behavioral intentions : a comparison study of Korean and UK young customers
Ha, Hong-youl
;
Muthaly, Siva K.
;
Akamavi, Raphae͏̈l K.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 874-904
Persistent link: https://www.econbiz.de/10003989156
Saved in:
37
The dark side of political marketing : Islamist propaganda, reversal theory and British Muslims
Baines, Paul R.
;
O'Shaughnessy, Nicholas Jackson
; …
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 478-495
Persistent link: https://www.econbiz.de/10008650067
Saved in:
38
Measuring political brand equity : a consumer oriented approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008650068
Saved in:
39
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
40
Young people and voting behaviour : alienated youth and (or) an interested and critical citizenry?
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Scullion, Richard
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10008650071
Saved in:
41
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
Saved in:
42
The reputation of the party leader and of the party being led
Davies, Gary
;
Mian, Takir
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10008650076
Saved in:
43
E-consumer behaviour
Dennis, Charles
;
Merrilees, Bill
;
Jayawardhena, Chanaka
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1121-1139
Persistent link: https://www.econbiz.de/10009525804
Saved in:
44
Relationship states in an international marketing channel
Moore, Richard A.
- In:
European journal of marketing : EJM
25
(
1991
)
5
,
pp. 47-59
Persistent link: https://www.econbiz.de/10001111545
Saved in:
45
Exporters' credit policy : an Anglo-West German comparative policy
Neale, Charles W.
- In:
European journal of marketing : EJM
25
(
1991
)
5
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001111546
Saved in:
46
Innovation and evolution in UK retailing : the retail warehouse
Brown, Stephen
- In:
European journal of marketing : EJM
24
(
1990
)
9
,
pp. 39-54
Persistent link: https://www.econbiz.de/10001096042
Saved in:
47
Corporate codes of ethics in large UK companies : an empirical investigation of use, content and attitudes
Schlegelmilch, Bodo B.
- In:
European journal of marketing : EJM
23
(
1989
)
6
,
pp. 7-24
Persistent link: https://www.econbiz.de/10001075980
Saved in:
48
Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
23
(
1989
)
9
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
Saved in:
49
Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
Saved in:
50
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
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