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type_genre:"Case study"
isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
Human resource management journal
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International review of entrepreneurship : IRE
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British journal of management : BJM
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Handbook of innovation in public services
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Procuring complex performance : studies of innovation in product-service management
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Social and environmental accountability journal : journal of the Centre for Social and Environmental Accounting Research (CSEAR)
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Decision-making for supply chain integration : supply chain integration
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International journal of entrepreneurial behaviour & research
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ECONIS (ZBW)
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
2
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
3
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
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