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type_genre:"Case study"
isPartOf:"Journal of strategic management education : JSME"
~isPartOf:"International journal of production economics"
~subject:"Marketingmanagement"
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Journal of strategic management education : JSME
International journal of production economics
Building corporate identity, image and reputation in the digital era
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E-marketing ; Vol. 3
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
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