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type_genre:"Case study"
isPartOf:"Journal of strategic management education : JSME"
~isPartOf:"The practice of outsourcing : from information systems to BPO and offshoring"
~subject:"Marketing"
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Journal of strategic management education : JSME
The practice of outsourcing : from information systems to BPO and offshoring
Cases on innovations in educational marketing : transnational and technological strategies
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Industrial marketing management : the international journal for industrial and high-tech firms
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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
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