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type_genre:"Case study"
person:"Hird, Martin"
~person:"Balmer, John M. T."
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ECONIS (ZBW)
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1
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
2
Using business model change to tie HR into strategy : reversing the arrow
Sparrow, Paul R.
;
Hesketh, Anthony
;
Hird, Martin
; …
- In:
Leading HR
,
(pp. 68-89)
.
2010
Persistent link: https://www.econbiz.de/10003976021
Saved in:
3
BAE : using senior management assessment as part of a talent strategy
Hird, Martin
;
Whelan, John
;
Hammady, Sherief
- In:
Leading HR
,
(pp. 122-135)
.
2010
Persistent link: https://www.econbiz.de/10003976028
Saved in:
4
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
5
Leading HR
Sparrow, Paul R.
;
Hird, Martin
;
Hesketh, Anthony
; …
-
2010
Persistent link: https://www.econbiz.de/10013481102
Saved in:
6
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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