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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Brand management"
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1
Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van
;
Veltkamp, Martijn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010362503
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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