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~isPartOf:"International journal of hospitality management"
~subject:"Virales Marketing"
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Virales Marketing
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18
Text mining
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Customer satisfaction
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Kundenzufriedenheit
7
Online reviews
5
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Hotel industry
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Airbnb
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Beziehungsmarketing
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Cortez, Paulo
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Li, Hengyun
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Qiao, Tong
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Ribeiro, Ricardo
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International journal of hospitality management
International journal of contemporary hospitality management
3
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Tourism management : research, policies, practice
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International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Decision support systems : DSS ; the international journal
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Dissertationen der LMU
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Electronic commerce research
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Eurasian business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of bank marketing
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International journal of consumer studies
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International journal of electronic business : IJEB
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of production research
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Journal of business analytics
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of marketing research
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Journal of organizational computing and electronic commerce
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Journal of vacation marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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1
More than words : understanding how valence and content affect review value
Qiao, Tong
;
Shan, Wei
;
Zhang, Mingli
;
Wei, Zihan
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013363636
Saved in:
2
A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
3
Online persuasion of review emotional intensity : a text mining analysis of restaurant reviews
Li, Hengyun
;
Liu, Hongbo
;
Zhang, Zili
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293759
Saved in:
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