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~isPartOf:"Journal of business research : JBR"
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Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens
;
Dickinger, Astrid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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