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~subject:"Konsumentenverhalten"
~person:"Ferreira, Caitlin"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Ferreira, Caitlin
Ordenes, Francisco Villarroel
4
Guercini, Simone
3
Moro, Sérgio
3
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of service theory and practice
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ECONIS (ZBW)
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The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
2
Reading between the lines : understanding customer experience with disruptive technology through online reviews
Robertson, Jeandri
;
Ferreira, Caitlin
;
Paschen, Jeannette
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10012668431
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