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~subject:"Text mining"
~person:"Guercini, Simone"
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Text mining
Brand image
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Guercini, Simone
Moro, Sérgio
6
Rita, Paulo
5
Zhu, Donghua
5
Colladon, Andrea Fronzetti
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Hudaefi, Fahmi Ali
4
Lu, Jie
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Hu, Feng
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Li, Jianping
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Loureiro, Sandra Maria Correia
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Ranfagni, Silvia
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Teichert, Thorsten
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European journal of marketing : EJM
1
International review on public and non-profit marketing
1
Management decision : MD
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
2
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
3
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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