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~subject:"Viral marketing"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Tourism management : research, policies, practice
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International journal of electronic commerce : IJEC
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Eurasian business review
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The effect of content depth and deviation on online review helpfulness : evidence from double-hurdle model
Wu, Chaojiang
;
Mai, Feng
;
Li, Xiaolin
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012494899
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