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type:"article"
subject:"Schätzung"
~type_genre:"Fallstudie"
~subject:"Markenführung"
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New financing trends in Latin America : a bumpy road towards stability ; proceedings of a joint meeting organised by the BIS and the Federal Reserve Bank (FRB) of Atlanta in Mexico City, May 2007/ Bank for International Settlements, Monetary and Economic Department
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1
FIFA World Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
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2
Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 267-280)
.
2011
Persistent link: https://www.econbiz.de/10008807024
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3
Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 352-370)
.
2010
Persistent link: https://www.econbiz.de/10003925034
Saved in:
4
Ernst & Young : die neue globale Employer-Branding-Kampagne
Laick, Steffen
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 232-242)
.
2009
Persistent link: https://www.econbiz.de/10003851315
Saved in:
5
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
6
Sunkist growers : refreshing the brand
Boland, Michael A.
;
Pozo, Veronica
;
Sumner, Daniel A.
- In:
Review of agricultural economics : RAE
31
(
2009
)
3
,
pp. 628-639
Persistent link: https://www.econbiz.de/10003947131
Saved in:
7
Plumbing for Latin American capital markets
Anachotikul, Sudarat
;
Eichengreen, Barry
- In:
New financing trends in Latin America : a bumpy road …
,
(pp. 110-139)
.
2008
Persistent link: https://www.econbiz.de/10003696134
Saved in:
8
Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
Saved in:
9
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
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