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type_genre:"Aufsatz in Zeitschriften"
type_genre:"Rangliste"
~isPartOf:"Intellectual asset management : IAM ; magazine"
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Digging deep for true brand value
Haigh, David
;
Rocha, Michael
- In:
Intellectual asset management : IAM ; magazine
23
(
2007
),
pp. 30-37
Persistent link: https://www.econbiz.de/10003465846
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