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isPartOf:"Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries"
~isPartOf:"Journal of advertising"
~person:"Kumar, Satish"
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Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
Journal of advertising
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
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