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isPartOf:"JMM : the international journal on media management"
~language:"eng"
~subject:"Zeitschrift"
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JMM : the international journal on media management
United Nations publication
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1999/2000: Country reviews
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The journal of media economics
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Central and Eastern European online library
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The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
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2
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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