//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitschrift"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Fachzeitschrift
896
Journal
896
Bibliometrics
644
Bibliometrie
644
Economics
236
Wirtschaftswissenschaft
234
Ranking method
179
Ranking-Verfahren
179
Welt
128
World
128
USA
121
United States
121
Zeitschrift
86
Magazine
81
Ireland
61
Irland
61
Betriebswirtschaftslehre
49
Business economics
49
Research
48
Accounting
47
Rechnungswesen
46
Economists
44
Ökonomen
44
Bewertung
43
Evaluation
43
Forschung
43
Management
43
Marketing
43
Academic publication
33
Wissenschaftliche Publikation
33
Werbung
29
Theory
27
Theorie
25
University research
24
Universitäre Forschung
24
Journal rankings
23
Academic writing
22
Deutschland
22
Germany
22
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
29
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Zeitung
2
Adressbuch
1
Bibliografie
1
Festschrift
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
Verzeichnis
1
more ...
less ...
Language
All
English
29
Author
All
Rodgers, Shelly
4
Huh, Jisu
3
Dixon, Karen
2
Donthu, Naveen
2
King, Charles
2
Kumar, Satish
2
Lim, Weng Marc
2
Ostroff, Joshua
2
Pattnaik, Debidutta
2
Ross, Craig
2
Siegel, Michael
2
Arambewela, Rodney
1
Avant, J. Adam
1
Campbell, Colin L.
1
Cox, Andrew
1
Depken, Craig A.
1
Dewenter, Ralf
1
Ducoffe, Robert H.
1
Faber, Ronald J.
1
Han, Lo Wai
1
Hayes, Jameson L.
1
Heimeshoff, Ulrich
1
Holiday, Steven
1
Hovland, Roxanne W.
1
Huang, Ying
1
Jung, A-Reum
1
Kalita, Jukti Kumar
1
Kim, Kyongseok
1
Knuth, Ingo
1
Kouki, Monia
1
Laczniak, Russell N.
1
Lowry, Dennis T.
1
Nelson, Jon P.
1
Nelson, Jon Paul
1
Pasadeos, Yorgo
1
Phelps, Joseph E.
1
Pitt, Leyland F.
1
Polonsky, Michael Jay
1
Reid, Leonard N.
1
Robson, Karen
1
more ...
less ...
Published in...
All
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
The journal of media economics
3
Contemporary economic policy : a journal of Western Economic Association International
2
Journal of international consumer marketing
2
Cross-cultural buyer behavior
1
Health marketing quarterly
1
Information economics and policy : IEP
1
Journal of historical research in marketing
1
Journal of international marketing and marketing research
1
Journal of media business studies
1
New technology, work and employment
1
Review of economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
29
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
2
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
3
A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
4
A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
5
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
6
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
7
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
8
Past, present, and future of the Journal of Advertising
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
Saved in:
9
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
10
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
11
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
12
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
Saved in:
13
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
14
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
15
Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying
;
Lowry, Dennis T.
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
Saved in:
16
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
17
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
18
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
19
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
20
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
21
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
22
Visual representations of gender and computing in consumer and professional magazines
Cox, Andrew
- In:
New technology, work and employment
24
(
2009
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10003822653
Saved in:
23
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
24
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
25
Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu
;
Phelps, Joseph E.
;
Pasadeos, Yorgo
;
Zhou, Shuhua
- In:
Cross-cultural buyer behavior
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003478321
Saved in:
26
Economic concentration in agricultural magazine publishing : 1993 - 2002
Stuhlfaut, Mark W.
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002562578
Saved in:
27
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
28
A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001201601
Saved in:
29
Print media in the advertising markets of the future
Schrape, Klaus
- In:
The journal of media economics
6
(
1993
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10001147908
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->