The concept and marketing implications of Hispanicness
Year of publication: |
2009
|
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Authors: | Villarreal, Ricardo ; Peterson, Robert A. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 4, p. 303-316
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Subject: | Hispano-Amerikaner | Persönlichkeitspsychologie | Nationalkultur | Konsumentenverhalten | Werbepsychologie | USA |
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